Archive

Awarion winner of the AdExchanger Awards Best Programmatic Out-of-Home Activation with Gavidigest campaign

Awarion and Havas won the 2024 AdExchanger Award for Best Programmatic Out-of-Home Activation with the Gavidigest campaign's Ramadan countdown creatives.

Full stack deployment at over 100 screens in Turkish hair salons

Awarion and Reklamarea deploy programmatic DOOH across 100+ screens in Turkish hair salons, serving live news, weather and premium ads via Centrum.

Awarion takes PDOOH to padel centres in Sweden, through partnership with Padelmedia

Awarion partners with Padelmedia to bring programmatic DOOH to 90+ padel courts in Sweden, reaching a fitness-conscious audience for brands like Powerade.

Manchester and Milan feel the heartbeat increasing with Turkish Airlines’ countdown creative for UEFA Champions League Final

Awarion's CreativeLab powered Turkish Airlines' PDOOH countdown creative across Manchester and Milan transport hubs for the UEFA Champions League Final.

3D anamorphic creative combined with programmatic buying on DOOH: first in Turkey

L'Oreal Elseve ran Turkey's first 3D anamorphic ad bought via programmatic DOOH, striking passers-by with high-impact visuals across Istanbul.

Samsung Galaxy Unpacked 2023: countdown and livestream

For Samsung Galaxy Unpacked 2023 in Istanbul, Awarion's programmatic DOOH used live countdowns, real-time livestream switching and QR codes.

IAB DOOH Webinar sponsored by Awarion: all sessions now on YouTube

Watch every session of the Awarion-sponsored IAB Turkey DOOH webinar on YouTube, spanning creative and programmatic DOOH with JCDecaux, Voodooh and L'Oreal.

Mercedes-Benz EQ

Awarion's Mercedes-Benz EQ programmatic DOOH campaign used live mobility data to show travel time to the nearest EV charger, an AdExchanger Awards finalist.

DMEXCO 2019 interviews

Awarion CEO Alp Ayhan interviews Samuel Huber of AdMix and Ratko Vidakovic of AdProfs at DMEXCO 2019, sharing programmatic DOOH insights and predictions.

Red Bull

See how Red Bull used programmatic DOOH at Flugtag Istanbul 2019, streaming live event action with a CTA that drove record viewers to the livestream.

Omo – Cross Channel Social Awareness

See how detergent brand Omo paired mobile rich media surveys with programmatic DOOH screens showing live results to raise awareness of family time.

Interview with Ratko Vidakovic at DMEXCO 2018

Awarion talks with ad tech expert Ratko Vidakovic at DMEXCO 2018 in Cologne about programmatic advertising trends shaping the digital out-of-home market.

Alp Ayhan presents at IAB Turkey Programmatic Seminar

Awarion sponsored and presented at the IAB Turkey Programmatic Seminar in Istanbul, where Alp Ayhan shared programmatic DOOH insights with the industry.

Toyota Hybrid uses ad tech to showcase its car tech

Toyota Hybrid ran a programmatic DOOH campaign in Turkey, tying live traffic, currency and battery data to dynamic roadside screens and lifting sales 44%.

Knorr Ramadan

Knorr partnered with Awarion on a programmatic DOOH campaign in Istanbul, using a Ramadan countdown that ramped ad delivery toward the daily iftar moment.

Chloe Hawking, MD at OMG Programmatic EMEA on programmatic: “It’s about control”

Awarion's Alp Ayhan interviews Chloe Hawking, MD at OMG Programmatic EMEA, on making out-of-home programmatic and why control matters for retail clients.

MAC

MAC Turkey ran a programmatic DOOH campaign with Awarion, optimising ad inventory across two shopping malls using in-store traffic and sales data.

Unilever

See how Unilever and agency Mindshare ran programmatic DOOH campaigns for 20+ brands in Turkey via Awarion, using first-party data, weather and events.

Hewlett Packard

Awarion ran a programmatic DOOH campaign for HP's Sprocket printer, using Blesh audience data to reach travelers and students in real time when present.