Solutions
More than an online marketplace
for DOOH
Your enabler for capturing those real-life moments. In the fast-paced world of digital advertising, capturing the attention of your audience is more challenging than ever. But with Awarion Junction, you're not just placing ads; you're creating impactful moments that resonate in the real world.
Why choose
Junction?
Real-World Impact
Seamless Campaign Management
Data-Driven Results
Industry Leadership
Flexible Targeting
Seamless
Campaign
Management
From Concept to Completion
Easily transform your plans to real life campaigns
01 Plan Your Campaign
02 Automate Your Execution
03 Overlay Precision Targeting
04 Measure Performance
Our Accolades
Finalist in the AdExchanger Awards
2021 and winners in 2024
High-impact at Awarion
We have been the forerunners in dynamic DOOH campaigns in EMEA
Contextual awareness can be in a creative's DNA. By bringing your creative to life, you're standing out from the crowd. At Awarion we put creative at the centre, because we put people at the centre - and creative is what they see.
FOR ADVERTISERS
Frequently Asked Questions
Buying programmatic digital-out-of-home with Awarion Junction, answered.
Awarion Junction is a programmatic advertising platform that connects brands and agencies directly to roughly 30,000 digital-out-of-home frames. Within this unified interface, buyers select screens, receive automated budget recommendations, manage placements, deploy conditional targeting, and analyze screen-level reporting.
Yes, Junction is also a demand-side platform (DSP) built from the ground up exclusively for programmatic DOOH rather than web display/video only. The platform supports both self-service and managed-service buying options under contract, while external DSP and SSP integrations are continually evaluated.
Advertisers begin buying by executing a contract and completing a brief platform onboarding training session. Users then use Junction's planner to select screens and budgets, the campaign manager to automate placements, and conditional targeting rules to optimize performance.
Awarion targets with first-party brand data, third-party socio-demographic insights, and the Live Audience API for real-time signals. Additionally, CreativeLab optimizes campaign creative to match live conditions like weather and road traffic. Additional dayparting targeting can be layered on to focus on times that matter.
Awarion measures campaign performance through real-time, individual screen-level reporting covering pacing, impressions, conditional triggers, and playout heatmaps. This data lets buyers optimize budgets mid-campaign, a programmatic approach that won the 2024 AdExchanger Award for Best Programmatic OOH Activation. Additionally, advertisers can opt-in to online retargeting, brand lift studies and footfall measurement to execute a cross-channel strategy.
