Each venue will use Awarion’s Centrum DOOH CMS, enabling programmatic revenue and real-time news bulletins
In a partnership with Reklamarea, a premium DOOH publisher, hair salons mainly located in bustling city of Istanbul will use Awarion Centrum content management system which will also act as a gateway to Awarion’s programmatic marketplace, Junction.
Through Centrum, customers will enjoy live news headlines, weather updates as well as premium advertising content. The deployment transforms the screens capabilities to support full HTML content, allowing Awarion’s advertisers to display cutting edge dynamic creatives produced by Awarion’s CreativeLab team.
“We’re delighted to onboard these hair salons as the first network of its kind to support programmatic advertising”, said Alp Ayhan, CEO of Awarion. “They’re an invaluable addition to our already rich variety of venues available in the platform. We’ve received great responses from our key advertiser clients on the way this inventory can be included in a broader DOOH strategy and we look forward to delivering those campaigns with them.”