Omo – Cross Channel Social Awareness

Unilever Programmatic DOOH campaign with Awarion

By combining the responsive power of mobile rich media display ads and the branding strength of DOOH, detergent brand OMO was able to raise awareness around the importance of time spent with family.

Online, we used single-question survey banners to ask parents “do you think you spend enough time with your children?” and collect responses nationwide. During the survey, which was participated in by thousands of people, we reflected the live percentage of people who think they don’t spend enough time with their kids, on DOOH.

We invited DOOH exposed users to also join the conversation, closing the loop on a fantastic campaign for a good cause.

Check out the YouTube case study video here (in Turkish).