Case Study

Awarion winner of the AdExchanger Awards Best Programmatic Out-of-Home Activation with Gavidigest campaign

Awarion and Havas won the 2024 AdExchanger Award for Best Programmatic Out-of-Home Activation with the Gavidigest campaign's Ramadan countdown creatives.

Samsung Galaxy Unpacked 2023: countdown and livestream

For Samsung Galaxy Unpacked 2023 in Istanbul, Awarion's programmatic DOOH used live countdowns, real-time livestream switching and QR codes.

Mercedes-Benz EQ

Awarion's Mercedes-Benz EQ programmatic DOOH campaign used live mobility data to show travel time to the nearest EV charger, an AdExchanger Awards finalist.

Red Bull

See how Red Bull used programmatic DOOH at Flugtag Istanbul 2019, streaming live event action with a CTA that drove record viewers to the livestream.

Omo – Cross Channel Social Awareness

See how detergent brand Omo paired mobile rich media surveys with programmatic DOOH screens showing live results to raise awareness of family time.

Toyota Hybrid uses ad tech to showcase its car tech

Toyota Hybrid ran a programmatic DOOH campaign in Turkey, tying live traffic, currency and battery data to dynamic roadside screens and lifting sales 44%.

Knorr Ramadan

Knorr partnered with Awarion on a programmatic DOOH campaign in Istanbul, using a Ramadan countdown that ramped ad delivery toward the daily iftar moment.

MAC

MAC Turkey ran a programmatic DOOH campaign with Awarion, optimising ad inventory across two shopping malls using in-store traffic and sales data.

Unilever

See how Unilever and agency Mindshare ran programmatic DOOH campaigns for 20+ brands in Turkey via Awarion, using first-party data, weather and events.

Hewlett Packard

Awarion ran a programmatic DOOH campaign for HP's Sprocket printer, using Blesh audience data to reach travelers and students in real time when present.