We are thrilled to be chosen as the winner of the 2024 AdExchanger Awards Best Programmatic Out-of-Home Activation together with Havas, for our campaign for Gavidigest which involved dynamic countdown creatives.
Reckitt achieved a considerable sales uplift during the campaign period, directly attributable to our PDOOH campaign.
The campaign was activated on eight high impact screens and targeted a fasting audience during the month of Ramadan.
The Gavidigest activation once again proves the efficacy of dynamic creative to fuel creativity and influence business KPIs. Awarion’s technology brings creative ideas to the centre of campaign strategy whilst also offering levers to optimise campaigns on the fly.
We’d like to thank everyone involved.
