3D anamorphic creative combined with programmatic buying on DOOH: first in Turkey

L’Oreal Elseve’s high impact campaign on DOOH struck passers-by with an anamorphic, 3D like ad on large units in Istanbul, Turkey this week.

It was the first of its kind in Turkey using programmatic channels. Turkey is seeing an increase in high resolution DOOH units in recent years.

Awarion CreativeLab will now be offering consultancy and creative production services, as advertisers have unlocked the wow factor these designs bring.